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Artificial intelligence as a tool for digital business development: monograph.

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ISBN: 978-601-382-034-7

The monograph is prepared for study digitalization business using artificial intelligence (AI), representing a hot topic in the modern economy. In a rapidly evolving market environment and amid intensifying competition, companies are increasingly adopting artificial intelligence (AI) technologies to enhance operational efficiency and optimize business processes. This monograph explores the key aspects of business digitalization through AI, including the automation of operations, personalization of customer experience, as well as forecasting and optimization of production processes. Monograph examines the main aspects digitalization business using AI, including automation of operations, personalization of customer experience, forecasting and optimization of production processes. The benefits and challenges facing companies in implementing AI are discussed, as well as the impact on market development and future research directions in this area. AI plays a key role in modern strategy digitalization business, enabling companies to improve data-driven decision making and increase the accuracy of market and consumer trend forecasting. The monograph explores the key issues and advantages of business digitalization through artificial intelligence. It focuses on the automation and optimization of business processes, the fundamental principles and approaches to digital transformation using AI technologies, and the implementation of chatbots and their relevance for small and medium-sized enterprises (SMEs). The work also includes a practical section featuring calculations, analysis, and forecasts. The monograph is of interest to master's students, doctoral students, teachers of higher educational institutions, researchers and can be used by practitioners.on the market digitalization of business using artificial intelligence.

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