"Дарын" баспасымен бірге кітап әлеміне саяхаттаңыз!
"Дарын" баспасымен бірге кітап әлеміне саяхаттаңыз!
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ISBN: 978-601-7928-33-9
Категория:Мейрамхана ісі және туризм
Авторлар: Yessilov A.B.
The textbook offers theoretical insights into utilizing marketing tools within the bar industry. It conducts a comprehensive analysis of both conventional marketing techniques and modern strategies aimed at bolstering sales, enhancing customer focus, and establishing competitive mechanisms crucial for the effective operation of bars. A comprehensive glossary facilitates a complete understanding of key definitions presented in the manual. The main content comprises 14 chapters covering topics such as worldwide history of alcohol and drinking, fundamentals of bar business, distilled alcoholic beverages and more. Each chapter also includes an in-depth examination of contextual challenges. This textbook caters to professionals in the restaurant and hotel businesses, as well as those in the field of tourism. Moreover, it holds significant practical value for students enrolled in related educational programs
